DiThe address of our website is: https://www.haasetank.de.
We have written this data protection declaration (version 19.09.2019-311116570) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website .
Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites these days, certain information is automatically created and saved, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as
- the address (URL) of the website accessed
- Browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and the IP address of the device from which access is being made
- Date and Time
in files (web server log files).
If you are a registered user and upload photos to this website, you should avoid uploading photos with an EXIF GPS location. Visitors to this website could download photos stored on this website and extract their location information.
Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
The legal basis according to Article 6 Paragraph 1 f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
You can change your cookies an consents here:
Cookie- und Zustimmungsverwaltung
What exactly are cookies?
Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data can look like this:
- Name: _ga
- Expiry time: 2 years
- Use: Differentiation of website visitors
- Example value: GA1.2.1326744211.152311116570
A browser should support the following minimum sizes:
- A cookie should contain at least 4096 bytes
- At least 50 cookies should be saved per domain
- A total of at least 3000 cookies should be saved
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and behavior of the website in different browsers.
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari off.
What about my data protection?
If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the transmission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.
We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
The legal basis according to Article 6 Paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.
Rights under the General Data Protection Regulation
ccording to the provisions of the GDPR, you have the following basic rights:
- Right to rectification (Article 16 GDPR)
- Right to erasure (“right to be forgotten”) (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right to object (Article 2 GDPR)
- Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
TLS encryption with https
We use https to transfer data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Ads (Google AdWords) conversion tracking data protection declaration
As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products, offers and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can adapt our advertising offer to your interests and needs much better. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
The legal basis for the use of Google Ads Conversion Tracking is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest to carry out targeted advertising measures.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We can create online ads through Google Ads to bring interested people closer to our products or services. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.
But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion Tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved with Google Ads Conversion Tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for Google’s conversion tracking:
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311116570
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For advertisements that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you access one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and see how well which advertising measure was received.
How long and where is the data stored?
At this point, we would like to point out that we have no influence on how Google uses the data collected through the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case, you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. With each individual cookie you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.
Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.
We use the so-called double opt-in procedure to ensure that the newsletter is sent out in an agreed manner. In the course of this, the potential recipient can be included in a distribution list. The user then receives a confirmation email to confirm the registration in a legally secure manner. The address is only actively included in the distribution list if the confirmation is given.
We only use this data to send the requested information and offers.
Newsletter2Go is used as newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
More information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.
The data protection measures are always subject to technical updates, for this reason we ask you to inform yourself about our data protection measures at regular intervals by inspecting our data protection declaration.
On this website we use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to statistically evaluate visitor data. Google Analytics uses target-oriented cookies.
Google Analytics cookies
- Expiry time: 2 years
- Use: Differentiation of website visitors
- Example value: GA1.2.1326744211.152311116570
- Expiry time: 24 hours
- Use: Differentiation of website visitors
- Exemplary value: GA1.2.1687193234.152311116570
- Expiry time: 1 minute
- Use: Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_<property-id>.
- Exemplary value: 1
Our concern within the meaning of the GDPR is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized. The data processing takes place on the basis of the legal provisions of Art 6 EU GDPR Paragraph 1 lit a (consent) and / or f (legitimate interest) of the GDPR.
Deactivation of data collection by Google Analytics
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Google Analytics reports on demographics and interests
We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated using the checkbox.
We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services where it is explained how they handle your data:
- Facebook data policy: https://www.facebook.com/about/privacy
We use functions of Facebook, a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland, on this website.
You can find out which functions (social plug-ins) Facebook provides at https://developers.facebook.com/docs/plugins/.
By visiting our website, information can be transmitted to Facebook. If you have a Facebook account, Facebook can assign this data to your personal account. If you do not want this, please log out of Facebook.
The data protection guidelines, what information Facebook collects and how you use it can be found at https://www.facebook.com/policy.php.
We use YouTube, the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA on this page of the video service.
By calling up pages on our website that have integrated YouTube videos, data is transmitted to YouTube, stored and evaluated.
If you have a YouTube account and are logged in, this data will be assigned to your personal account and the data stored in it.
You can find out which data Google collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
We use the Facebook Pixel from Facebook, a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland, on this website.
The code implemented on this page can evaluate the behavior of visitors who have reached this website from Facebook advertising. This can be used to improve Facebook advertisements and this data is collected and stored by Facebook. The data collected is not visible to us but can only be used in the context of advertising. Cookies are also set by using the Facebook pixel code.
By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors can see suitable advertisements on Facebook. If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account.
You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.
You can change your settings for advertisements in Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged in to Facebook. At http://www.youronlinechoices.com/de/praferenzmanagement/ you can manage your preferences regarding usage-based online advertising. There you can deactivate or activate many providers at once or make the settings for individual providers.
You can find more information on Facebook’s data policy at https://www.facebook.com/policy.php.